Not on the Phone though!
I'm still working on the reponsive bits, please view the website on a Desktop or tablet for now.
I'm still working on the reponsive bits, please view the website on a Desktop or tablet for now.
Designer, Planner, Team Player
keep scrolling for the all-new
My time with Gucci has been an exercise of innovating within the bounds and guidelines of a house that holds its identity and mythos as its core.
My goal was ensuring the deeply creative ideas of the brand can be experienced digitally by everyone through immersive and functional digital experiences
Customer journey and digital experience for
adidas x Gucci campaign
featuring a campaign art directed by Christopher Simmonds and photography by Carlijn Jacobs. © 2016 - 2021 Guccio Gucci S.p.A. - All rights reserved.
The mission was simple: present the brand faithfully
while expanding its digital potential.
I've had the chance to closely follow brand moments like The Gucci Twinsbrug fashion show, and elevate them by introducing new digital tools, and creating a seamless journey on Gucci.com
Gucci Twinsbrug was creative-directed by Alessandro Michele © 2016 - 2021 Guccio Gucci S.p.A. - All rights reserved.
One word: Experimentation!
I was lucky as a designer to get the chance to design and test multiple experiences on a platform with such a huge and diverse user base.
Showcasing content currently live on gucci.com © 2016 - 2021 Guccio Gucci S.p.A. - All rights reserved.
Enhanced Recommendations
Gucci Greeting Card generator
rimads is a medical startup that has a vision of using innovations in computer science in order to provide a new way for users to interact with medicine
a big challenge was changing the way shopping for health products is viewed through playful and colorful iconography.
I worked on Stork, an app that connects users to health experts and delivers their health purchases to their doorsteps
The rebranding aimed to target negative user perceptions towards a time old process. The logo steers away from the negative stigmas associated with receiving medical assistance towards the relief of getting help.
CW is a yearly charity event across multiple universities over the world. I designed the advertising material and merchandise as part of a mini-campaign for Qatar Univeristy
For this event I arrived at the motif of “be their …”, as to communicate to potential attendees how tangible of an effect their contributions could have on those in need.
As a graphic designer, the biggest project that i took on was the STEM summer camp: a newly introduced yearly summer activity for children aged 7-14 that introduces them to fields can be creative in, through activities, games, and workshops
the event took place over a month, with workshops that feature science, robotics, coding, and 3d-printing.
@qscientific Instagram
for this project, i wanted to embrace the hand-made and crafty theme by embracing hand-drawn and comical visuals
posters, concepts, and advertising material
Thanks to the genuine efforts of the QSC team and instructors, the event was a great success, with promises to return next year.
August 2018
Jaime, pronounced /Jame/ , is a practice in fashion design, branding, and trend observing. The premise of the project was to assume the role of a brand contracting a t-shirt and denim line. I wanted to not only found a fictional brand, but also give it its distinctive and demanding brand identity
jaime does
work.
Jaime utilizes repetition, symbolic iconography through recognizable visuals, and heavy contrast, inspired by artist and photographer Andrew B Meyers. It tows the line between uniformity and chaos.
more info on jaime. is coming...
